10 Businesses That Boom During Detty December

Detty December brings thousands of visitors into Lagos each year, creating a massive spike in social activities, entertainment, travel, and spending. From concerts to family vacations, the festive rush boosts several sectors of the economy.

Here are the ten businesses that benefit the most:

1. Hotels

Hotels stay fully booked during December. Many visitors reserve rooms weeks ahead, and premium suites usually sell out first. Last year, hotels across VI, Lekki, and Ikeja made billions due to the heavy demand for comfort and proximity to major events.

2. Short-Let Apartments

Short-lets experience even higher demand. Travellers prefer privacy, larger spaces, and home-style comfort. Prices often rise, with some apartments jumping to six-figure rates per night during peak weeks.

3. Nightclubs and Lounges

Nightlife hits its peak in December. Clubs host back-to-back events, table bookings sell out, and bottle service becomes a major money-maker. Some top clubs reportedly earned billions during the season.

4. Event Centres and Concert Venues

From weddings to end-of-year parties and blockbuster concerts, venues are booked months ahead. Halls, open fields, and arenas all stay busy throughout the season.

5. Luxury Car Rentals

Demand for premium mobility rises as visitors want to move around in style. Rental fees often triple, with SUVs and high-end sedans becoming the most requested options.

6. Beaches and Resorts

Recreational spots enjoy a surge in visitors. Families book private beach houses, friends arrange group outings, and resorts remain busy—especially when people want a break from Lagos traffic.

7. Cinemas and Film Premieres

Nollywood releases major titles during December, making it the biggest month for cinema traffic. Red carpets, premieres, and holiday films attract crowds daily.

8. Restaurants and Food Vendors

Food businesses thrive throughout the festive period. High-end restaurants stay full, while street vendors enjoy late-night sales thanks to concerts and events scattered across the city.

9. Beauty, Grooming & Fashion

Everyone wants to look their best. Salons extend their working hours, makeup artists get fully booked, tailors handle rush orders, and stylists make steady profits throughout the month.

10. Digital Payments & E-Commerce

Online payments skyrocket. People buy tickets, gifts, clothes, and services digitally. Some hotels and clubs even accept crypto from travellers who prefer fast, borderless payments.